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Introducing the Techie Guide to Google Website Optimizer

Thursday, March 05, 2009 3/05/2009 10:28:00 AM

Do you have the coolest idea for a Website Optimizer test but just don't know how to implement it? We've got a book for you.

Today we're releasing the first edition of The Techie Guide to Google Website Optimizer. This guide covers just about everything you wanted to know about the technical ins and outs of Website Optimizer.

Some of the cool things you'll find in the Techie Guide include:
  • A detailed explanation of the Website Optimizer experiment scripts
  • How to implement segmentation in your experiments
  • How to test with dynamic content
You can download the Techie Guide for free at (PDF).

We'd also like to give a special thanks to Ophir Prusak. Ophir is one of the Top Contributors on our Help Forum, and he contributed greatly to the creation of the Techie Guide.

If you're ready to take your testing to the next level, we think you'll really like the Techie Guide. We'll be updating the Techie Guide with new tricks and tips regularly, so please tell us what you'd like to see.


Anonymous said...

There has a been a great need for this, esp for large dynamic sites. Thanks for taking the time to put this out, I look forward to pouring through it.

Trevor Claiborne said...

Hi Yael,

You might consider doing a multivariate test. This way you won't need to create an alternate page, but can instead vary just a section.

If you want to create another page within Blogger, you can take a look at this article, which has pretty clear instructions:

Whether or not that will work for you depends on what you're trying to test.

Anonymous said...


Techie Guide is ok but not good enough. I have implemented MVT at 4 of my websites. However, I am still unable to see the conversions on the GWO. My websites spans to Multiple domains. I have tried everything provided on the GWO help, but no luck for me.

Configuring GWO on Mulple domain is missing in the Guide too.

Thank You,
R&T Solutions

Trevor Claiborne said...

Hi R&T,

Have you tried asking on our Help Forum?

A number of people who've had trouble setting up a test across multiple domains have gotten help there.

Unknown said...

and a logo courtesy of Trevor Clairborne ;-)

Trevor Claiborne said...

It's Claiborne, Julien. Like Liz, no relation. :)

Anonymous said...

I didn't realise that testing would be so straightforward.

I use analytics but thought proper testing would be too complicated and time consuming.

Thanks for the info

Anonymous said...

Life saving document! I've been using WSO for over a year and only stumbled upon this guide just now.

Alex said...

Do you have a Chinese simplified version?

Trevor Claiborne said...

Hi Alex,

The Techie Guide is English only for now.

Vadskær said...

Thanks for the guide. Haven't read it yet but I'm sure it'll come in handy. Just wanted to let you know that the link to the forum is broken.

Trevor Claiborne said...

Hope you find it helpful.

Which forum link is broken? And what message are you getting? They all work on our end.

Social Networking said...

" Guide to Google Website Optimizer "
Cool, I would love to get a copy of The Techie Guide.
Look Forward to learn more from you!

Vadskær said...

It was the link to the website optimzer help forum. I can see it's working now. It wasn't at the time.

However - I found the guide very helpful. I still have a bunch of challenges though. But I guess that's the fun part. Thanks for the guide - it helped me out a lot.

Web Design Quote said...


It is very useful knowledge about to the Google website optimizer Which is a free testing application that helps online marketers and webmasters increase visitor conversion.

Floris Keijser said...

Thanks. Need to know info for larger websites.

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