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New Website Optimizer feature: Experiment Notes

Wednesday, September 09, 2009 9/09/2009 12:57:00 PM

Part of running a good experiment is documenting what you are testing and the results. We released a new feature today called experiment notes, which helps you include documentation as part of your testing. For any of your experiments you can now add your own annotations.


What you put in your note depends on what stage your experiment is in. If you're still designing your experiment you might include your testing hypothesis or some variations you're considering. As your experiment is running, you might include any external factors that might have an impact on your conversion rate. And as your experiment concludes you might include some thoughts on why variations performed as they did.

Experiment notes are also great if you have several teams coordinating on a Website Optimizer experiment. For example, your IT team might update the note once they've installed the Website Optimizer tags on the test page. Your creative team can then start creating variations in Website Optimizer and update the note.

You'll find experiment notes on the Settings page for any experiment. Leave us a "note" in the comments to let us know what you think.

23 comments:

coderguy said...

Thanks for the new feature. It would also be helpful to be able to rename the experiment, especially when you copy an experiment.

Josh Baker said...

This is a great addition to GWO!

Is there any way to get the notes to be included in the PDF export function in the future (either by default or by option?) so that they can be included within the reports.

Thanks!

Trevor Claiborne said...

@coderguy
We know. Something we hope to have soon.

@Josh
Nice idea. I'll pass it on to the team.

Chris Goward said...

That will be a handy little feature, Trevor. Nice one.

Nicholas Ward said...

Good stuff. Being able to save notes and look back on analysis is a great feature! When you're on iteration 6 it gets hard to remember what the story was for 2 :)

Harry said...

Thanks for the new feature.

matthew.wilson said...

Hi is Google planning on a certification program for Website Optimizer ie like adwords and analytics IQ?

Tek Nos said...

A pdf support file will be great. Please include it soon. Btw great tool.

Tamzidul Amin said...

Nice Feature...

Dejavuinvestment said...

Thanks for the tip!,

Edu Barredo said...

Nice feature... Thx!!

Anonymous said...

Now if you can just add the same feature to adwords and analytics we'll be all set (hint, hint) ;)

Trevor Claiborne said...

Yeah, I've been bugging the Analytics guys for this too.

Amit said...

Thats a great feature and it helps a lot especially when you are doing experiments

Geoff said...

It just shows how we can so easily miss things when we visit a site. Today is the first time I even noticed the Optimizer feature at Google. I`ll certainly consider running it as a trial on one of my sites.

matt said...

website optimizer is just what i hoped for - thanks google.

Debby Burk Optical said...

I've noticed the Optomizer feature, but forgot about it. The notes feature is giving me more confidence to try it out.

Gentex Networks said...

Brilliant web tool... keep them coming

Limo Hire said...

we have tried most of the information you have provided for limousine hire website over the past few months and what an improvment. We havve moved up in the google rankings, our visters have increased and we are hoping to make futher improvements. thank you for all your help.

Joaquin said...

thanks for the information on the Optimizer, I want to test as soon as possible for my test.

Greetings from Spain

Mark said...

I will experiment it :)

Posicionamiento Web said...

I will try to operate with this notes. Thank's

Sorin said...

Good stuff. Being able to save notes and look back on analysis is a great feature! When you're on iteration 6 it gets hard to remember what the story was for 2 :)

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