Monday, March 02, 2009 3/02/2009 02:23:00 PMLast Friday, I spoke at the MivaMerchant conference. MivaMerchant is an ecommerce platform used by a lot of companies. I demonstrated an easy test that users of MivaMerchant can do: testing different variations of your "Add to Cart" button across your entire site.
Say, for example, you wanted to see whether this green button or this red button worked better.
Watch this video to see how to set up this test in Website Optimizer:
The Add to Cart button is one of the primary calls-to-action on your site and takes visitors from just looking at a product to starting the purchase process. Running experiments here can have a significant impact on your conversion rate.