Friday, February 13, 2009 2/13/2009 11:32:00 AMWebsite Optimizer uses the Google Analytics Tracking Code to keep track of visitors and conversions. Until now, we used the older version of the code, called urchin.js. While this still works fine, Google Analytics has a newer version called ga.js. We made an update to Website Optimizer to allow you to use the newer version of the Google Analytics tracking code. All new experiments you create will use the ga.js tracking code.
This change won't affect any experiments currently running with urchin.js. You won't need to change your tags either. You may continue using Website Optimizer tags with urchin.js if you'd like. And if you're doing an advanced implementation of Website Optimizer, you may want read more about the Google Analytics Tracking Code.
And Happy Valentine's Day from the GWO team. Here's a little bit of statistical romance: