Two webinars now up on the Website Optimizer YouTube channel

Thursday, November 19, 2009 11/19/2009 04:25:00 PM

It's a great week for the Website Optimizer YouTube channel. On the heels of Dan Siroker's talk, How we used data to win the election, we just posted two recorded webinars. The first webinar is Planning and Running your First Experiment with Website Optimizer. David Booth, one of our authorized consultants, gives an outstanding presentation that guides you through setting up your first test. Along the way, he shares lots of great insights, case studies, and tips for increasing your conversion rate.

The second webinar is about the Website Optimizer Experiment Management API and is aimed at a more technical audience. In this webinar, Website Optimizer engineers Erika Rice-Scherpelz and Gary Kacmarcik explain how to use the API. We also have a demonstration from Ken Colborn, also a GWO authorized consultant, on how he's integrated Website Optimizer with their Motivity CMS platform.

Grab some popcorn and enjoy.

Posted by Trevor Claiborne, Website Optimizer team

Introducing the Website Optimizer Experiment Management API

Tuesday, October 20, 2009 10/20/2009 11:55:00 AM

Today at the eMetrics conference in Washington DC we announced the new Website Optimizer Experiment Management API. The API allows for the creation and management of experiments outside of the Website Optimizer interface. I'd like to share a bit about why we are so excited about the API.

Today, creating and launching a Website Optimizer experiment is a series of steps. Depending on the design of your website, the content you want to test, and how savvy you are, these steps can be easy and quick or potentially difficult.

One of the most important steps in creating an experiment is adding the Website Optimizer tags to the test pages. This step can be problematic if your website uses a content management system or a third party shopping cart since it can be difficult to directly access the code for these pages.

With the Website Optimizer Experiment Management API, these platforms can integrate Website Optimizer directly into their services. Today we have two platforms that are launching their integrations: CrownPeak and Blast Advanced Media's Motivity CMS.

Both integrations allow you to create and launch Website Optimizer experiments without touching your website's code. Many other platforms are working on integrating with Website Optimizer, and we're excited about helping more businesses increase their conversion rates through website testing.

Getting Started with the API

If you'd like to learn more about using the Website Optimizer API, we've got a number of resources for you. First and foremost is the Website Optimizer API site on Google Code. There you'll find complete documentation on the API and our Getting Started guide.

We also have set up a special Google Group for the Website Optimizer Experiment Management API. It's a place where you can discuss implementations and get questions answered. Visit the group here: http://groups.google.com/group/gwo-api/.

Upcoming Webinar

Lastly, we'd like to invite you to join us for a special webinar on the Website Optimizer Experiment Management API. The webinar will be held on October 28th at 10AM PDT. During the webinar, Website Optimizer engineers will walk you through how the API works. Also Blast Advanced Media and CrownPeak will demonstrate how they've integrated Website Optimizer into their platforms.

You need to register for the webinar, which you can do here: https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=577316679. We'll record the webinar as well so you can reference it later.

We're very excited about the Website Optimizer API and what it means for website testing. Let us know your thoughts in the comments.

Posted by Trevor Claiborne, Website Optimizer team

Upcoming webinar: Planning and Running Your First Experiment in Website Optimizer

Tuesday, September 22, 2009 9/22/2009 01:57:00 PM

A little while back we hosted a webinar with Tim Ash, one of our Website Optimizer Authorized Consultants, on the 7 Sins of Landing Page Design. Thousands of people watched the webinar, and for many it sparked the question, "Now I know why visitors aren't converting, but what do I do about it?"

To guide you through the next step we're hosting another free webinar this week. It's being led by David Booth who also runs our Website Optimizer Seminars for Success. I've watched David teach Website Optimizer to hundreds of folks and he is an expert trainer. During the 1-hour webinar he's going to share with you how to plan and run your first experiment in Website Optimizer. Afterwards, David will be taking your live questions for a 30 minute Q&A session.

The webinar is being held on Thursday, September 24th at 10AM PDT. If you can't make it, don't worry, we'll also post it on the GWO YouTube channel.

Register for the webinar

Posted by Trevor Claiborne, Website Optimizer team

7 Deadly Sins of Landing Page Design webinar ready for viewing

Tuesday, July 07, 2009 7/07/2009 02:20:00 PM

Last week, Tim Ash, one of our Website Optimizer Authorized Consultants, gave a webinar on the 7 Deadly Sins of Landing Page Design. In this webinar he exposes common errors in landing page design that might be holding back your conversion rate and shows you how you can fix them. If you missed it, or if you just want to review your sins, you'll be happy to know the webinar is now on the Website Optimizer YouTube channel.

While you're visiting our channel, have a look around. We have a bunch of videos including conference sessions, previous webinars, and helpful tips.

Posted by Trevor Claiborne, Website Optimizer team

Upcoming Webinar: The 7 Deadly Sins of Landing Page Design

Tuesday, June 23, 2009 6/23/2009 11:19:00 AM

Tomorrow, June 24th at 10 AM PDT (new date, see below), we'll hosting a free webinar on landing page design. Tim Ash of SiteTuners, one of our Website Optimizer Authorized Consultants, will lead the event. He'll be sharing what he calls the seven deadly sins of landing page design.

If you want to increase your conversion rate, but are unsure of where you should start, this webinar will help you identify common issues that might be holding you back. The 90-minute webinar will conclude with open Q&A with Tim.

If you'd like to attend, you'll need to register to attend. Hope to see you there!

UPDATE 6/29/09
This webinar has been rescheduled for 7/1/09 at 10 AM PDT. You'll still need to register to attend. For those who couldn't make it on 6/24, here's your second chance.

Posted by Trevor Claiborne, Website Optimizer team

GWO + Magento = A-OK...O

Wednesday, November 26, 2008 11/26/2008 05:26:00 PM

We wanted to let you know about a cool new integration of Website Optimizer with Magento. Magento is a feature-rich open source ecommerce platform. They just announced their 1.1.7 release, which includes integration of Website Optimizer, and it's really slick. To set up your experiment, just cut and paste a URL from Website Optimizer into Magento, and voila- your experiment is ready to go. This makes it super easy to test new content (like product descriptions and images) to see what drives the most sales.

Take a look at the integration in action:

Link to video

If you want to learn more about how you can use Magento and Website Optimizer together, we're doing a joint webinar next Wednesday, 12/3, at 9:30am PST. During the free webinar, we'll provide some tips and tricks for using GWO on an ecommerce site. We'll also be doing some live landing page critiques. If you want your page to be considered, leave a comment here. You can register here for the webinar. Hope to see you there.

Posted by Trevor Claiborne, Website Optimizer team

Website Optimizer Seminars for Success & a Webinar

Thursday, November 13, 2008 11/13/2008 03:33:00 PM

If you've recently started using Website Optimizer or are planning to but want to learn from some GWO experts before you launch your first test, you'll want to check out Website Optimizer Seminars for Success.

Seminars for Success are full-day, classroom-style trainings led by industry experts, our authorized consultants. The Website Optimizer curriculum will cover everything you need to become an expert in testing and setting up Website Optimizer.

Here are the dates:
December 4 - Alexandria, VA - ROI Revolution
December 10 - Seattle, WA - Webshare
January 23 - Las Vegas, NV - Webshare
February 11 - San Jose, CA - Webshare

If you'd like to see a seminar in your area, let us know.

Also, if you sign up for a seminar at least 7 days in advance, you'll get a $50 AdWords credit (terms and conditions).

Upcoming webinar
ROI Revolution will also be holding a free webinar next Wednesday, November 19th at 1pm EST. Our own Tom Leung will be there and will set up an A/B test live during the webinar. If you want to attend you'll need to register.

Posted by Trevor Claiborne, Website Optimizer Team

Always Be Testing Webinar on Monday

Thursday, September 25, 2008 9/25/2008 03:44:00 PM

FutureNow, one of our authorized consultants, will be hosting the third in their series of webinars this Monday, 9/29 at 11AM PDT. The webinar will be led by Bryan Eisenberg, author of the hot-selling Always Be Testing, and joined by our own Tom Leung.

This time the duo will focus on layout and design elements for landing page optimization. We'll also discuss some non-standard experiment designs that you may not have been aware of. The webinar is free to join, but space is limited, so register soon if you can. Looking forward to seeing you there.

Posted by Trevor Claiborne, Website Optimizer Team

Always Be Testing Webinar this Wednesday

Monday, August 25, 2008 8/25/2008 03:54:00 PM

Last week at SES San Jose, Bryan Eisenberg of FutureNow (one of our Authorized Consultants) released Always Be Testing, his book about website optimization. This Wednesday you can hear Bryan speak in a free, one-hour webinar. And our product manager for Website Optimizer, Tom Leung, will present as well.

This webinar will focus on optimizing headlines and calls to action, and Bryan and Tom will review case studies to show how you can apply testing principles to your own site. We'll also leave time for questions. Here are details:

WHAT: Always Be Testing webinar
WHEN: August 27, 9 a.m. PDT
REGISTER: here

By registering, you'll have the chance to win a signed copy of Always Be Testing. Of course, you can always pick up your own copy, which comes with a $25 AdWords credit. Hope you can join us.

Posted by Trevor Claiborne, Website Optimizer Team