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Upcoming Website Optimizer Seminar: S4S at SXSW

Thursday, March 12, 2009 3/12/2009 03:10:00 PM

If you’re planning to take in this year’s South by Southwest (SXSW) event, you should stick around for Google Website Optimizer and Google Analytics Seminars for Success training.

This seminar series provides three separate days of training on Google Website Optimizer and Analytics. Here's an overview of what's taught each day:

Landing Page Testing with Google Website Optimizer - Friday, March 20 - Register
  • Introduction to landing page testing
  • Hands on lab session to configure and launch an A/B and multivariate test
  • Understanding reports, follow up experiments and “the numbers”
  • Advanced testing with Google Website Optimizer & Analytics integrations
  • Real life examples and best practices and concepts that will provide you with a jumpstart on your testing plan!
This is a full day of practical, hands-on coursework with the tools you need to design, set up and run A/B and multivariate experiments with Google Website Optimizer.

Google Analytics – Introduction & User Training- Wednesday, March 18 - Register

Learn how to leverage the power of web analytics and turn mountains of data into ammunition that helps you make data driven decisions and maximize your website’s performance and ROI. This day’s topics include:
  • Introduction to web analytics and turning data into information
  • Google Analytics features and interface
  • Understanding and using visitor, traffic sources, content, goal, and ecommerce reports
  • Sharing insights and enterprise features
Google Analytics – Advanced Technical Implementation - Thursday, March 19 - Register
This day digs deep into advanced configurations and features that will allow you to set up and configure Google Analytics to take full advantage of its potential. The advanced day topics include:
  • Understanding profiles and strategic implementations
  • Applying filters to deliver the right data to your reports
  • Goal and funnel configurations and reporting configurations
  • Advanced segments, custom reports and advanced set ups
The cost is $249 per day. If you sign up at least 7 days in advance, you'll also receive a $50 AdWords credit. Seats are limited, so reserve your seat today.

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