Join Website Optimizer at eMetrics & Conversion Conference in Washington DC

Friday, September 24, 2010 9/24/2010 09:59:00 AM

In less than two weeks, Conversion Conference East will take place in Washington DC. Google Website Optimizer will be there along with Google Analytics.

Conversion rate optimization is still a young discipline in the world of interactive marketing. The event was founded by Tim Ash, president of Site Tuners (a Website Optimizer Certified Partner). What's exciting about Conversion Conference is that the entire program is dedicated to the discipline. Experts in the field, as well as those who are just learning the art and science of conversion optimization, now have a forum to share best practices, network, and learn from each other.

If you are anywhere near Washington DC October 4-5, we hope you'll join us there. We have a coupon for $250 off for Website Optimizer blog readers. Enter the code CCE631 when registering at the Conversion Conference site.

Here’s a taste of some of the presentations at Conversion Conference:

Monday, October 4th

The Four Pillars of Building Instant Trust Online (Tim Ash)

The Power of Split Testing (Brooks Bell and Lance Loveday)

Pay Per Click Landing Page Continuity (Lauren Vaccarello and William Leake)

Tuesday, October 5th

Getting Started with Google Website Optimizer (I'll be giving this one)

Multivariate Testing (Eric Hansen and Chris Duskin)

The Science of Pursuasion (John Whalen)

Be sure to stop by the Google booth and say "Hi" and grab a squishy HiPPO. Looking forward to seeing you.

Posted by Trevor Claiborne, Website Optimizer team

Website Optimizer at eMetrics San Jose and Conversion Conference West next week

Wednesday, April 28, 2010 4/28/2010 02:27:00 PM

Two great industry conferences are happening next week in San Jose: eMetrics and the Conversion Conference. Veterans of the industry will be familiar with eMetrics, but you may not know about the Conversion Conference.

The Conversion Conference is a brand new event being chaired by Tim Ash. Tim is the president of Site Tuners (a Website Optimizer Certified Partner), and if you’ve been to any online marketing conference in the last few years, you’ve probably heard him speak about the importance of conversion. He’s helped assemble some of the best minds in conversion (like Bryan Eisenberg and Jakob Nielsen) for a really amazing event.

If you haven’t registered yet, Conversion Conference is offering a $250 late-bird discount. Just enter CCW646 when registering at the Conversion Conference site.

Here’s some of the happenings at the two conferences:

Tuesday, May 4th

• 11am - Introduction to Website Optimizer session (I’m giving this session)
• 1:50pm - What’s New with Google Analytics with Brett Crosby
• 2pm - Web Analytics & Uncovering Problems with Eric Peterson & Brett Crosby

We’ll be hosting a book signing of the brand new book Performance Marketing with Google Analytics. All three authors, two Google Analytics Certified Partners, Justin Cutroni and Caleb Whitmore and a former member of the Google Analytics team, Sebastian Tonkin, will be on hand giving away and signing the new book on May 4th, starting at 3pm in the Cupertino room.

Wednesday, May 5th

• 9am - Keynote: Leveraging Bleeding Edge Analytics Goodies with Avinash Kaushik
• 12:15pm - Brown Bag Deep Dive with Google Analytics product manager, Jayanth Mysore

Also, don’t miss your chance to come face to face with the HiPPO at the Google booth. Hope to see you next week in San Jose.

Posted by Trevor Claiborne, Website Optimizer team

Join the Website Optimizer team at eMetrics in Washington DC

Monday, October 19, 2009 10/19/2009 11:20:00 AM

I'm blogging from 30,000 feet on my way from San Francisco to Washington DC (thanks Virgin) to let you know that the Website Optimizer team will be at the eMetrics Marketing Optimization Summit in Washington DC this week. If you'll be at eMetrics please come by the Google booth or the Google room to say hello.

Additionally we're holding two free training sessions during the conference breaks. On Tuesday from 10:30am to 11:00am, I'll be leading a Website Optimizer 101 session. If you're feeling a little more advanced, you should join the Website Optimizer engineers for a special techie session on Wednesday, also at 10:30AM. Both sessions are being held in the Beech conference room, and are open to all attendees of eMetrics.

We're looking forward to seeing you there

Posted by Trevor Claiborne, Website Optimizer team

Conversion is the word at SES San Jose this week

Tuesday, August 11, 2009 8/11/2009 08:47:00 AM

Search Engine Strategies San Jose starts today, and conversions is definitely a hot topic. Members of the Website Optimizer team and our partners are speaking throughout the show, and there's a lot more going on.

Tuesday, August 11th, 2009

• Always Be Testing - Bryan Eisenberg - 10:00-11:30
• Creating a Web Analytics Culture - Feras Alhlou - 11:45-12:45
• How to Turn Your Web Analytics into a Money Making Machine - Avinash Kaushik, Bryan Eisenberg, Jim Sterne - 1:45-2:45
• Extreme Makeover: Conversion Edition - Bryan Eisenberg - 4:30-5:30

Wednesday, August 12th, 2009

• Convert Your Visitors to Customers (Google Site Search) - Nitin Mangtani - 10:45am - 12:00pm
• Landing Page Testing & Tuning - Tim Ash - 10:45-12:00
• Google AdWords, Analytics & Website Optimizer Secrets Revealed + Google Science Fair - 2:30pm - 3:45pm
• Real World Multivariate Testing - Trevor Claiborne (that's me), Jim McDonald, Ayat Shukairy, David Sprinkle - 4:00pm - 5:15pm
• Turning Simple Change Into Big Profit - Matthew Bailey, Kayden Kelly, and Lance Loveday - 4:00-5:15

Thursday, August 13

• Extreme Makeover: Live Landing Page Clinic - Tim Ash - 2:15-3:30
• Extreme Makerover: Why am I not making enough sales - Brendan Regan - 3:45-5:00

On Wednesday, we're holding a special session: Google AdWords, Analytics & Website Optimizer Secrets Revealed. Sandra Cheng, Product Manager for Website Optimizer, will be unveiling the largest Website Optimizer experiment to date. Also, please join us for the Google Science Fair. Engineers and product managers from AdWords, Analytics, and Website Optimizer will be there to show what they're working on, answer questions, and just chat. This event is on Wednesday starting at 2:30pm in Ballroom A3.

And if you're at the show, come find me at the Google Booth, #403. There's a Website Optimizer sticker in it for you.

Posted by Trevor Claiborne, Website Optimizer team

Upcoming Seminars for Success: Learn Website Optimizer & Google Analytics

Tuesday, July 21, 2009 7/21/2009 10:29:00 AM

Website Optimizer and Google Analytics are both tools that can help you increase your ROI on your website. Like any tool, you can get more out of it with training, such as our Seminars for Success.

Seminars for Success are all-day, in-person trainings on Google tools. They are led by our Authorized Consultants, who are experts on Website Optimizer and Google Analytics. If you're in the Los Angeles area, or just want to mix some GA & GWO with your R&R, we have a set of seminars coming up at the end of the month in sunny Los Angeles, California.

July 29th - Google Analytics Intro & User Training
July 30th - Google Analytics Implementation & Advanced Topics
July 31st - Google Website Optimizer

You can register for any of the seminars here.

Posted by Trevor Claiborne, Website Optimizer team

You're invited to Website Testing Thursday

Wednesday, July 15, 2009 7/15/2009 02:46:00 PM

Calling all testing enthusiasts in the Bay Area! In the tradition of Web Analytics Wednesdays, we're starting Website Testing Thursdays. It's an informal gathering where you can have a drink and hang out and learn from other website testers. For the inaugural event, we have a special guest: analytics evangelist, author, and all around good guy, Avinash Kaushik. He'll be there to share his wisdom. Members of the Google Analytics and Website Optimizer teams will be there too.

Details:
Thursday, July 16, 6-8 PM
Junnoon Restaurant
150 University Ave
Palo Alto, CA

RSVP here

Hope to see you there!

Posted by Trevor Claiborne, Website Optimizer team

Website Optimizer at SES New York next week

Friday, March 20, 2009 3/20/2009 10:16:00 AM

Are you coming to Search Engine Strategies in New York next week? The Website Optimizer team and friends will be there.

There are a lot of great sessions about how to improve your website. Here are some we think you should attend:

Survival of the Fittest 2.0
March 24th, 11:45am to 12:45pm
Bryan Eisenberg, author of Always Be Testing, will be speaking on a panel that discusses how companies survived the last downturn in online marketing, and what lessons can be applied to today's economic environment.

Landing Page Testing and Tuning
March 24th, 11:45am to 12:45pm
Tim Ash will giving a session at the same time on ways to test and tweak your landing pages to turn visitors into customers.

Pay per Conversation
March 24th, 1:45pm to 2:45pm
Sandra Cheng, the Product Manager for Website Optimizer, will be doing a session alongside Bryan Eisenberg. They'll show you how to identify missed conversations and what you can do to improve them and your PPC ROI.

Extreme Makeover: Conversion Edition
March 24th, 4:30pm to 5:30pm
Bryan Eisenberg and Tim Ash will be on a panel examining three companies' websites. They'll do a thorough critique of each site and explain how you can apply the same principles and practices they use on your own site.

Turning Simple Change Into Big Profit
March 25th, 2:15pm to 3:30pm
Kayden Kelly, one of our newest WOTEPs, is speaking about how a few easy changes can dramatically affect your bottom line.

Extreme Makeover: Live Ad Copy & Continuity Clinic!
March 26th, 10:30am to 11:45am
Karl Blanks from Conversion Rate Experts will be on a panel looking at continuity between your online advertising and your landing pages. Continuity is a sure-fire strategy for improving your conversion rate, and this session should be full of great examples.

Google Website Optimizer: Radically Improve your Conversion Rate!
March 26th, 2:15pm to 3:30pm
Finally, I'll be speaking on a panel with Tim Ash, Bryan Eisenberg, and Kayden Kelly. We'll look at some out-of-the-box uses of GWO, and take your questions about website testing. Hope to see you there.

In addition to sessions, we'll also be doing two special events at the Google booth, #1106:

• Tim Ash will be signing and giving away copies of his book, Landing Page Optimization. The book signing is at our booth on March 24th from 1pm to 2pm.
  
  
• Karl Blanks, one of the Conversion Rate Experts, will be at the Google booth all the way from the UK and giving live site critiques on Wednesday, March 25th from 2pm to 4pm.

Finally, if you're an AdWords user, you'll want to check out Preview the new AdWords interface. The session is on Wednesday, March 25th from 10:45am to 12pm. The team is taking questions in advance, so please send them in.

There's a whole lot going on at SES this year. Hope to see you there!

Posted by Trevor Claiborne, Website Optimizer team

Website Optimizer Seminars for Success & a Webinar

Thursday, November 13, 2008 11/13/2008 03:33:00 PM

If you've recently started using Website Optimizer or are planning to but want to learn from some GWO experts before you launch your first test, you'll want to check out Website Optimizer Seminars for Success.

Seminars for Success are full-day, classroom-style trainings led by industry experts, our authorized consultants. The Website Optimizer curriculum will cover everything you need to become an expert in testing and setting up Website Optimizer.

Here are the dates:
December 4 - Alexandria, VA - ROI Revolution
December 10 - Seattle, WA - Webshare
January 23 - Las Vegas, NV - Webshare
February 11 - San Jose, CA - Webshare

If you'd like to see a seminar in your area, let us know.

Also, if you sign up for a seminar at least 7 days in advance, you'll get a $50 AdWords credit (terms and conditions).

Upcoming webinar
ROI Revolution will also be holding a free webinar next Wednesday, November 19th at 1pm EST. Our own Tom Leung will be there and will set up an A/B test live during the webinar. If you want to attend you'll need to register.

Posted by Trevor Claiborne, Website Optimizer Team

Website Optimizer at eMetrics DC

Friday, October 17, 2008 10/17/2008 02:45:00 PM

Next week is the eMetrics D.C. conference in Alexandria, VA. It runs October 20 through October 23, and Team Website Optimizer will be there with some of our Authorized Consultants.

Here are some workshops and sessions to check out:

Conversion University | Monday 10/20 | All Day
Conversion University is a full day of training on intermediate and advanced implementation of Google Analytics, with Justin Cutroni of EpikOne as the instructor. EpikOne is both a Google Analytics and Website Optimizer authorized consultant. In addition to Google Analytics, Justin will cover Website Optimizer, Google Ad Planner, and Google Insights for Search. This course is $295, and you can sign up by registering online or modifying your existing eMetrics registration.

Always Be Testing | Wednesday 10/22 | 11:10 - 12:00
Bryan Eisenberg, president of FutureNow and author of Always Be Testing, will help you familiarize yourself with testing. He'll focus on areas such as what kinds of tests to run and getting buy-in from the rest of your company. Afterward, Bryan will be giving away and signing copies of Always Be Testing.

Multivariate Testing Panel | Wednesday 10/22 | 3:25 - 4:15
Moderated by our own Jon Diorio, this panel also features our two favorite authors: Tim Ash and Bryan Eisenberg. Both Bryan and Tim will be giving away and signing copies of their books after this panel.

10 Ways to Create a Testing Culture | Wednesday 10/22 | 3:25 - 4:15
Iterating and creating a testing culture are key to successful testing. This should be a great session for those of you who are having trouble convincing the higher-ups that testing matters. It'll be led by Justin Cutroni, who is also leading Conversion University (see above).

Landing Page Testing Workshop | Friday 10/24 | All Day
If you want a complete deep dive into website optimization, Tim Ash is leading a half-day (morning) of training. The workshop contains hands-on exercises and will leave you more than ready to start testing. The workshop is $745, and you can register from this page. Afterward, Tim will giving away and signing copies of Landing Page Optimization.

Swag
Throughout eMetrics, we'll be giving away 200 Website Optimizer t-shirts at our booth. Show your love for testing and make your friends jealous:

Update 10/20/08: Corrected information about Tim Ash's landing page testing workshop. It is a half-day session.

Posted by Trevor Claiborne, Website Optimizer Team