Friday, September 24, 2010 9/24/2010 09:59:00 AM
In less than two weeks, Conversion Conference East will take place in Washington DC. Google Website Optimizer will be there along with Google Analytics.
Conversion rate optimization is still a young discipline in the world of interactive marketing. The event was founded by Tim Ash, president of Site Tuners (a Website Optimizer Certified Partner). What's exciting about Conversion Conference is that the entire program is dedicated to the discipline. Experts in the field, as well as those who are just learning the art and science of conversion optimization, now have a forum to share best practices, network, and learn from each other.
If you are anywhere near Washington DC October 4-5, we hope you'll join us there. We have a coupon for $250 off for Website Optimizer blog readers. Enter the code CCE631 when registering at the Conversion Conference site.
Here’s a taste of some of the presentations at Conversion Conference:
Monday, October 4th
The Four Pillars of Building Instant Trust Online (Tim Ash)
The Power of Split Testing (Brooks Bell and Lance Loveday)
Pay Per Click Landing Page Continuity (Lauren Vaccarello and William Leake)
Tuesday, October 5th
Getting Started with Google Website Optimizer (I'll be giving this one)
Multivariate Testing (Eric Hansen and Chris Duskin)
The Science of Pursuasion (John Whalen)
Be sure to stop by the Google booth and say "Hi" and grab a squishy HiPPO. Looking forward to seeing you.