Upcoming webinar: Planning and Running Your First Experiment in Website Optimizer

Tuesday, September 22, 2009 9/22/2009 01:57:00 PM

A little while back we hosted a webinar with Tim Ash, one of our Website Optimizer Authorized Consultants, on the 7 Sins of Landing Page Design. Thousands of people watched the webinar, and for many it sparked the question, "Now I know why visitors aren't converting, but what do I do about it?"

To guide you through the next step we're hosting another free webinar this week. It's being led by David Booth who also runs our Website Optimizer Seminars for Success. I've watched David teach Website Optimizer to hundreds of folks and he is an expert trainer. During the 1-hour webinar he's going to share with you how to plan and run your first experiment in Website Optimizer. Afterwards, David will be taking your live questions for a 30 minute Q&A session.

The webinar is being held on Thursday, September 24th at 10AM PDT. If you can't make it, don't worry, we'll also post it on the GWO YouTube channel.

Register for the webinar

Posted by Trevor Claiborne, Website Optimizer team

New Website Optimizer feature: Experiment Notes

Wednesday, September 09, 2009 9/09/2009 12:57:00 PM

Part of running a good experiment is documenting what you are testing and the results. We released a new feature today called experiment notes, which helps you include documentation as part of your testing. For any of your experiments you can now add your own annotations.

What you put in your note depends on what stage your experiment is in. If you're still designing your experiment you might include your testing hypothesis or some variations you're considering. As your experiment is running, you might include any external factors that might have an impact on your conversion rate. And as your experiment concludes you might include some thoughts on why variations performed as they did.

Experiment notes are also great if you have several teams coordinating on a Website Optimizer experiment. For example, your IT team might update the note once they've installed the Website Optimizer tags on the test page. Your creative team can then start creating variations in Website Optimizer and update the note.

You'll find experiment notes on the Settings page for any experiment. Leave us a "note" in the comments to let us know what you think.

Posted by Trevor Claiborne, Website Optimizer team