Website Optimizer, meet GA.js

Friday, February 13, 2009 2/13/2009 11:32:00 AM

Website Optimizer uses the Google Analytics Tracking Code to keep track of visitors and conversions. Until now, we used the older version of the code, called urchin.js. While this still works fine, Google Analytics has a newer version called ga.js. We made an update to Website Optimizer to allow you to use the newer version of the Google Analytics tracking code. All new experiments you create will use the ga.js tracking code.

This change won't affect any experiments currently running with urchin.js. You won't need to change your tags either. You may continue using Website Optimizer tags with urchin.js if you'd like. And if you're doing an advanced implementation of Website Optimizer, you may want read more about the Google Analytics Tracking Code.

And Happy Valentine's Day from the GWO team. Here's a little bit of statistical romance:

(xkcd.com - Boyfriend)

Posted by Trevor Claiborne, Website Optimizer team

Launching the Website Optimizer YouTube Channel

Thursday, February 05, 2009 2/05/2009 02:03:00 PM

Today we're launching the Google Website Optimizer YouTube Channel, which will be the home for videos about Website Optimizer and website testing. You'll find helpful videos like the Always Be Testing webinar series with Bryan Eisenberg, as well as simple instructional ones like Setting up an A/B Experiment in 5 minutes. We've also put up all the video case studies of the Website Workout winners.


We'll continue adding more videos, both from Google and from our partners. If you want to keep up with all the new videos you can subscribe to the Website Optimizer Channel or add an iGoogle gadget to your homepage.

Are there videos you'd like to see? Leave a note in the comments.

Posted by Trevor Claiborne, Website Optimizer team