Conversion is the word at SES San Jose this week

Tuesday, August 11, 2009 8/11/2009 08:47:00 AM

Search Engine Strategies San Jose starts today, and conversions is definitely a hot topic. Members of the Website Optimizer team and our partners are speaking throughout the show, and there's a lot more going on.

Tuesday, August 11th, 2009

• Always Be Testing - Bryan Eisenberg - 10:00-11:30
• Creating a Web Analytics Culture - Feras Alhlou - 11:45-12:45
• How to Turn Your Web Analytics into a Money Making Machine - Avinash Kaushik, Bryan Eisenberg, Jim Sterne - 1:45-2:45
• Extreme Makeover: Conversion Edition - Bryan Eisenberg - 4:30-5:30

Wednesday, August 12th, 2009

• Convert Your Visitors to Customers (Google Site Search) - Nitin Mangtani - 10:45am - 12:00pm
• Landing Page Testing & Tuning - Tim Ash - 10:45-12:00
• Google AdWords, Analytics & Website Optimizer Secrets Revealed + Google Science Fair - 2:30pm - 3:45pm
• Real World Multivariate Testing - Trevor Claiborne (that's me), Jim McDonald, Ayat Shukairy, David Sprinkle - 4:00pm - 5:15pm
• Turning Simple Change Into Big Profit - Matthew Bailey, Kayden Kelly, and Lance Loveday - 4:00-5:15

Thursday, August 13

• Extreme Makeover: Live Landing Page Clinic - Tim Ash - 2:15-3:30
• Extreme Makerover: Why am I not making enough sales - Brendan Regan - 3:45-5:00

On Wednesday, we're holding a special session: Google AdWords, Analytics & Website Optimizer Secrets Revealed. Sandra Cheng, Product Manager for Website Optimizer, will be unveiling the largest Website Optimizer experiment to date. Also, please join us for the Google Science Fair. Engineers and product managers from AdWords, Analytics, and Website Optimizer will be there to show what they're working on, answer questions, and just chat. This event is on Wednesday starting at 2:30pm in Ballroom A3.

And if you're at the show, come find me at the Google Booth, #403. There's a Website Optimizer sticker in it for you.

Posted by Trevor Claiborne, Website Optimizer team