Website Optimizer at SES New York next week

Friday, March 20, 2009 3/20/2009 10:16:00 AM

Are you coming to Search Engine Strategies in New York next week? The Website Optimizer team and friends will be there.

There are a lot of great sessions about how to improve your website. Here are some we think you should attend:

Survival of the Fittest 2.0
March 24th, 11:45am to 12:45pm
Bryan Eisenberg, author of Always Be Testing, will be speaking on a panel that discusses how companies survived the last downturn in online marketing, and what lessons can be applied to today's economic environment.

Landing Page Testing and Tuning
March 24th, 11:45am to 12:45pm
Tim Ash will giving a session at the same time on ways to test and tweak your landing pages to turn visitors into customers.

Pay per Conversation
March 24th, 1:45pm to 2:45pm
Sandra Cheng, the Product Manager for Website Optimizer, will be doing a session alongside Bryan Eisenberg. They'll show you how to identify missed conversations and what you can do to improve them and your PPC ROI.

Extreme Makeover: Conversion Edition
March 24th, 4:30pm to 5:30pm
Bryan Eisenberg and Tim Ash will be on a panel examining three companies' websites. They'll do a thorough critique of each site and explain how you can apply the same principles and practices they use on your own site.

Turning Simple Change Into Big Profit
March 25th, 2:15pm to 3:30pm
Kayden Kelly, one of our newest WOTEPs, is speaking about how a few easy changes can dramatically affect your bottom line.

Extreme Makeover: Live Ad Copy & Continuity Clinic!
March 26th, 10:30am to 11:45am
Karl Blanks from Conversion Rate Experts will be on a panel looking at continuity between your online advertising and your landing pages. Continuity is a sure-fire strategy for improving your conversion rate, and this session should be full of great examples.

Google Website Optimizer: Radically Improve your Conversion Rate!
March 26th, 2:15pm to 3:30pm
Finally, I'll be speaking on a panel with Tim Ash, Bryan Eisenberg, and Kayden Kelly. We'll look at some out-of-the-box uses of GWO, and take your questions about website testing. Hope to see you there.

In addition to sessions, we'll also be doing two special events at the Google booth, #1106:

• Tim Ash will be signing and giving away copies of his book, Landing Page Optimization. The book signing is at our booth on March 24th from 1pm to 2pm.
  
  
• Karl Blanks, one of the Conversion Rate Experts, will be at the Google booth all the way from the UK and giving live site critiques on Wednesday, March 25th from 2pm to 4pm.

Finally, if you're an AdWords user, you'll want to check out Preview the new AdWords interface. The session is on Wednesday, March 25th from 10:45am to 12pm. The team is taking questions in advance, so please send them in.

There's a whole lot going on at SES this year. Hope to see you there!

Posted by Trevor Claiborne, Website Optimizer team