Two webinars now up on the Website Optimizer YouTube channel

Thursday, November 19, 2009 11/19/2009 04:25:00 PM

It's a great week for the Website Optimizer YouTube channel. On the heels of Dan Siroker's talk, How we used data to win the election, we just posted two recorded webinars. The first webinar is Planning and Running your First Experiment with Website Optimizer. David Booth, one of our authorized consultants, gives an outstanding presentation that guides you through setting up your first test. Along the way, he shares lots of great insights, case studies, and tips for increasing your conversion rate.

The second webinar is about the Website Optimizer Experiment Management API and is aimed at a more technical audience. In this webinar, Website Optimizer engineers Erika Rice-Scherpelz and Gary Kacmarcik explain how to use the API. We also have a demonstration from Ken Colborn, also a GWO authorized consultant, on how he's integrated Website Optimizer with their Motivity CMS platform.

Grab some popcorn and enjoy.

Posted by Trevor Claiborne, Website Optimizer team

New video: How We Used Data to Win the Election

Monday, November 16, 2009 11/16/2009 02:58:00 PM

We just posted a new video on the Website Optimizer YouTube channel that shows the power of website testing. Last month, we held our annual Google Partner Summit where we hosted all of the Google Analytics, Website Optimizer, and Urchin Software Authorized Consultants. One of the keynote speakers was Dan Siroker, Director of Analytics for the Obama Presidential campaign.

In his 50 minute talk, Dan explained how they used data to win the election. He shows how they used tools like Google Analytics and Website Optimizer to get more engagement and more donations. He also describes the lessons that they learned throughout the campaign. With the successful election behind him, Dan is now focused on his startup, CarrotSticks, and he explains how he's using the same principles within his own company.

Special thanks to Kobi Reiter, Website Optimizer engineer, for his steady hand in recording this video.

Posted by Trevor Claiborne, Website Optimizer team