By using Google Analytics, you can find pages on your site that could most benefit from website testing. We've put together a short video showing how you can quickly identify these top choices:
Enjoy!
Thursday, July 02, 2009
Picking a good test page with Google Analytics
A common question we hear from users of Website Optimizer is, "What page should I test?" Of course, people have different opinions. For example, some experts say that you should never run a test on your homepage while others may disagree. We recommend taking a data-driven approach when choosing a test page. Simply put, test a page that needs improvement.
By using Google Analytics, you can find pages on your site that could most benefit from website testing. We've put together a short video showing how you can quickly identify these top choices:
Enjoy!
By using Google Analytics, you can find pages on your site that could most benefit from website testing. We've put together a short video showing how you can quickly identify these top choices:
Enjoy!
2 comments:
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If you use BTBuckets.com you can do your a/b testing with a segmented group from your website. Like users who clicked on a banner or users who reached you coming from google search. That way you don't have to test every user in your website.
ReplyDeleteI would recommend to conduct a small research about a bounce rate of the different traffic sources before starting A/B testing with Optimizer and Google Analytics. If you get let's say 50% of your traffic from PPC and the bounce rate is for instance 80% then you should consider a Keyword optimization rather than A/B testing.
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